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7 records – page 1 of 1.

Accidental library marketer

https://libraries.phsa.ca/permalink/catalog19356
Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
Z716.3 D425 2009
How and why people become accidental marketers ; Starting with the basics of communication ; Assessing your current situation ; Using demographic, geographic, and census data ; What marketing experts think is most important ; Getting administrators, managers, and staff to buy in ; Making evidence-b…
Title
Accidental library marketer
Author
Dempsey, Kathy
Place
Medford, NJ
Publisher
Information Today, Inc.
Year Published
2009
Physical Description
xvi, 294 p. : ill. ; 23 cm.
Subjects
Libraries
Public Relations
Marketing
Information Services
Advertising as Topic
Abstract
How and why people become accidental marketers
Starting with the basics of communication
Assessing your current situation
Using demographic, geographic, and census data
What marketing experts think is most important
Getting administrators, managers, and staff to buy in
Making evidence-based decisions with administrators
Don't shy away from statistics
Understanding the cycle of true marketing
Writing your formal plans
Basic rules for producing good promotional materials
Getting the message out
Using your website for public relations and outreach
Finally, the fun stuff
ISBN
9781573873680
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
Z716.3 D425 2009
c.1 BC Cancer Agency VAN Library Available
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Putting an end to deception : a report to the Canadian minister of health : light and mild descriptors on cigarette packages

https://libraries.phsa.ca/permalink/catalog10109
Ministerial Advisory Council on Tobacco Control. Ottawa, Ont.: Ministerial Advisory Council on Tobacco Control , 2001. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
WA900 P993 2001
Title
Putting an end to deception : a report to the Canadian minister of health : light and mild descriptors on cigarette packages
Alternate Title
Misleading cigarette descriptors : recommendations
Corporate Author
Ministerial Advisory Council on Tobacco Control
Place
Ottawa, Ont.
Publisher
Ministerial Advisory Council on Tobacco Control
Year Published
2001
Subjects
Tobacco
Smoking
Advertising
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
WA900 P993 2001
c.1 BC Cancer Agency VAN Library Available

Role of the media in promoting and reducing tobacco use

https://libraries.phsa.ca/permalink/catalog21819

http://cancercontrol.cancer.gov/brp/tcrb/monographs/

National Cancer Institute (U.S.). Bethesda, MD: National Cancer Institute, U.S. Dept. of Health and Human Services, National Institutes of Health , 2008. (Book, Online) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Kelowna Library
Internet
Call Number
WM290 R745 2008
Title
Role of the media in promoting and reducing tobacco use
Author
National Cancer Institute (U.S.)
Corporate Author
National Cancer Institute (U.S.)
Editor
Davis, Ronald M
Place
Bethesda, MD
Publisher
National Cancer Institute, U.S. Dept. of Health and Human Services, National Institutes of Health
Year Published
2008
Physical Description
xxviii, 655 p. : ill. ; 26 cm.
Series
NCI tobacco control monograph series 19
Subjects
Tobacco Use Disorder - prevention & control
Advertising as Topic
Tobacco Products
Communications Media
Health Promotion
Mass Media
Language
English
Material Type
Book
Online
Agency
BC Cancer Agency
Location
Kelowna Library
Internet
URL
http://cancercontrol.cancer.gov/brp/tcrb/monographs/
Audience
Professional
Call Number
WM290 R745 2008
c.1 BC Cancer Agency KEL Library Available

Smoking out the truth : teens and tobacco

https://libraries.phsa.ca/permalink/catalog15492
Cambridge Educational. Princeton, NJ: Films Media Group , 2006. (Video, DVD) — 1 copy, 1 available
Audience
Patient or Public
Agency
BC Cancer Agency
Location
Vancouver Library AV Room
Call Number
WA900 S666c 2006
Title
Smoking out the truth : teens and tobacco
Corporate Author
Cambridge Educational
Place
Princeton, NJ
Publisher
Films Media Group
Year Published
2006
Physical Description
24 minutes
Subjects
Smoking - prevention & control - popular works - DVD
Tobacco Use Cessation - popular works - DVD
Advertising
Adolescent
ISBN
9781421356358
Language
English
Material Type
Video
DVD
Agency
BC Cancer Agency
Location
Vancouver Library AV Room
Audience
Patient or Public
Call Number
WA900 S666c 2006
c.1 BC Cancer Agency VAN Library AV Room Available
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Truth about the drug companies : how they deceive us and what to do about it

https://libraries.phsa.ca/permalink/catalog19689
Angell, Marcia. New York, NY: Random House Trade Paperbacks , 2005. updated ed. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
QV736 A583t 2005
The $200 billion colossus -- The creation of a new drug -- How much does the pharmaceutical industry really spend on R & D? -- Just how innovative is this industry? -- "Me-too" drugs : the main business of the pharmaceutical industry -- How good are new drugs? -- The hard sell...lures, bribes, and …
Title
Truth about the drug companies : how they deceive us and what to do about it
Author
Angell, Marcia
Edition
updated ed.
Place
New York, NY
Publisher
Random House Trade Paperbacks
Year Published
2005
Physical Description
xxviii, 319p. ; 21 cm.
Subjects
Drug Industry - economics
Advertising as Topic
Pharmaceutical Preparations - economics
Biomedical Research - economics
Government Regulation
Marketing of Health Services
United States
Abstract
The $200 billion colossus -- The creation of a new drug -- How much does the pharmaceutical industry really spend on R & D? -- Just how innovative is this industry? -- "Me-too" drugs : the main business of the pharmaceutical industry -- How good are new drugs? -- The hard sell...lures, bribes, and kickbacks -- Marketing masquerading as education -- Marketing masquerading as research -- Patent games : stretching out monopolies -- Buying influence : how the industry makes sure it gets its way -- Is the party over? -- How to save the pharmaceutical industry...and get our money's worth.
ISBN
9780375760945
0375760946
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
QV736 A583t 2005
c.1 BC Cancer Agency VAN Library Available
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Weekend to end breast cancer

https://libraries.phsa.ca/permalink/catalog14171
Weekend to End Breast Cancer, BC Cancer Foundation. Vancouver, BC: Weekend to End Breast Cancer , 2005. (Video, DVD) — 1 copy, 1 available
Audience
Patient or Public
Agency
BC Cancer Agency
Location
Vancouver Library AV Room
Call Number
WP870 W393 2005
Pamphlet titled "This way to the end of breast cancer : one weekend : 60 KM : August 19-21, 2005"
Title
Weekend to end breast cancer
Alternate Title
This way to the end of breast cancer
Corporate Author
Weekend to End Breast Cancer
BC Cancer Foundation
Place
Vancouver, BC
Publisher
Weekend to End Breast Cancer
Year Published
2005
Physical Description
15 minutes
Includes pamphlet
Subjects
Breast Neoplasms - economics
Advertising
Abstract
Pamphlet titled "This way to the end of breast cancer : one weekend : 60 KM : August 19-21, 2005"
Language
English
Material Type
Video
DVD
Agency
BC Cancer Agency
Location
Vancouver Library AV Room
Audience
Patient or Public
Call Number
WP870 W393 2005
c.1 BC Cancer Agency VAN Library AV Room Available

You are the target : big tobacco : lies, scams--now the truth

https://libraries.phsa.ca/permalink/catalog10811
Lovell, Georgina. Vancouver, B.C.: Chryan Communications , 2002. (Book) — 6 copies, 6 available
Audience
Patient or Public
Agency
BC Cancer Agency
Location
Vancouver Library
Vancouver Cancer Info Ctr
Surrey Cancer Info Ctr
Victoria Cancer Info Ctr
Kelowna Library
Call Number
WA900 L915 2002
Title
You are the target : big tobacco : lies, scams--now the truth
Author
Lovell, Georgina
Place
Vancouver, B.C.
Publisher
Chryan Communications
Year Published
2002
Physical Description
200 p. : ill. ; 22 cm.
Subjects
Tobacco Industry
Tobacco - adverse effects
Smoking - adverse effects
Advertising - methods
ISBN
0973067004
9780393020465
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Vancouver Cancer Info Ctr
Surrey Cancer Info Ctr
Victoria Cancer Info Ctr
Kelowna Library
Audience
Patient or Public
Call Number
WA900 L915 2002
c.1 BC Cancer Agency SUR Cancer Info Ctr Available
c.1 BC Cancer Agency VAN Cancer Info Ctr Available
c.1 BC Cancer Agency VAN Library Available
c.2 BC Cancer Agency VAN Library Available
c.1 BC Cancer Agency VIC Cancer Info Ctr Available
c.1 BC Cancer Agency KEL Library Available
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7 records – page 1 of 1.