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8 records – page 1 of 1.

Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
Z716.3 D425 2009
How and why people become accidental marketers|Starting with the basics of communication|Assessing your current situation|Using demographic, geographic, and census data|What marketing experts think is most important|Getting administrators, managers, and staff to buy in|Making evidence-based
Title
Accidental library marketer
Author
Dempsey, Kathy
Place
Medford, NJ
Publisher
Information Today, Inc.
Year Published
2009
Physical Description
xvi, 294 p. : ill. ; 23 cm.
Subjects
Libraries
Public Relations
Marketing
Information Services
Advertising as Topic
Abstract
How and why people become accidental marketers
Starting with the basics of communication
Assessing your current situation
Using demographic, geographic, and census data
What marketing experts think is most important
Getting administrators, managers, and staff to buy in
Making evidence-based decisions with administrators
Don't shy away from statistics
Understanding the cycle of true marketing
Writing your formal plans
Basic rules for producing good promotional materials
Getting the message out
Using your website for public relations and outreach
Finally, the fun stuff
ISBN
9781573873680
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
Z716.3 D425 2009
c.1 BC Cancer Agency VC Library Available
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Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires

https://libraries.phsa.ca/permalink/catalog119813
Bradburn, Norman M., Wansink, Brian, Sudman, Seymour. San Francisco, CA: Jossey-Bass , 2004. Rev. ed. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Kelowna Library
Call Number
WA20.5 B798 2004
Title
Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires
Author
Bradburn, Norman M.
Wansink, Brian
Sudman, Seymour
Edition
Rev. ed.
Place
San Francisco, CA
Publisher
Jossey-Bass
Year Published
2004
Physical Description
xvi, 426 p. ; 23 cm.
Subjects
Surveys and Questionnaires
Health Care Surveys
Social Sciences
Research Design
Evaluation Studies as Topic
Marketing
ISBN
9780787970888
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Kelowna Library
Audience
Professional
Call Number
WA20.5 B798 2004
c.1 BC Cancer Agency CSI Library Available
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Guide to patient recruitment : today's best practices and proven strategies

https://libraries.phsa.ca/permalink/catalog9900
Anderson, Diana L. Boston, Ma.: CenterWatch, Inc. , 2001. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
QV771 A546 2001
Title
Guide to patient recruitment : today's best practices and proven strategies
Author
Anderson, Diana L
Place
Boston, Ma.
Publisher
CenterWatch, Inc.
Year Published
2001
Subjects
Clinical Trials as Topic
Drugs, Investigational
Patient Selection
Marketing of Health Services - methods
Organizational Case Studies
ISBN
1930624115
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
QV771 A546 2001
c.1 BC Cancer Agency VC Library Available
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Knowledge to action : a knowledge translation casebook

https://libraries.phsa.ca/permalink/catalog20030

http://www.cihr-irsc.gc.ca/e/38764.html

http://www.cihr-irsc.gc.ca/e/documents/kt_casebook_e.pdf

Canadian Institutes of Health Research (CIHR). Ottawa, ON: Canadian Institutes of Health Research , 2008. (Report, Online) — 1 copy, 1 available
Audience
Patient or Public
Agency
BC Cancer Agency
Location
Vancouver Library
Internet
Call Number
W84 C212k 2008
Title
Knowledge to action : a knowledge translation casebook
Corporate Author
Canadian Institutes of Health Research (CIHR)
Place
Ottawa, ON
Publisher
Canadian Institutes of Health Research
Year Published
2008
Physical Description
iv, 42, 42, iv p. : ill. ; 28 cm.
Subjects
Knowledge Management
Health Services Research
Delivery of Health Care
Public Health
Communication
Research
Organizational Case Studies
Translational Research - methods
Diffusion of Innovation
Social Marketing
Canada
ISBN
9780662064282
Language
English
French
Material Type
Report
Online
Agency
BC Cancer Agency
Location
Vancouver Library
Internet
URL
http://www.cihr-irsc.gc.ca/e/38764.html
http://www.cihr-irsc.gc.ca/e/documents/kt_casebook_e.pdf
Audience
Patient or Public
Call Number
W84 C212k 2008
c.1 BC Cancer Agency VC Library Available
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Knowledge translation : introduction to models, strategies, and measures

https://libraries.phsa.ca/permalink/catalog21407

http://www.ncddr.org/kt/products/ktintro/

http://www.ktdrr.org/ktlibrary/articles_pubs/ktmodels/ktintro.pdf

Sudsawad, Pimjai. Austin, TX: Southwest Educational Development Laboratory, National Center for the Dissemination of Disability Research , 2007. (Book, Online)
Audience
Professional
Agency
BC Cancer Agency
Location
Internet
Title
Knowledge translation : introduction to models, strategies, and measures
Author
Sudsawad, Pimjai
Place
Austin, TX
Publisher
Southwest Educational Development Laboratory, National Center for the Dissemination of Disability Research
Year Published
2007
Subjects
Knowledge Management
Health Services Research
Delivery of Health Care
Public Health
Communication
Research
Organizational Case Studies
Translational Research - methods
Diffusion of Innovation
Social Marketing
Language
English
Material Type
Book
Online
Agency
BC Cancer Agency
Location
Internet
URL
http://www.ncddr.org/kt/products/ktintro/
http://www.ktdrr.org/ktlibrary/articles_pubs/ktmodels/ktintro.pdf
Audience
Professional

Pink ribbons : breast cancer and the politics of philanthropy

https://libraries.phsa.ca/permalink/catalog15820
King, Samantha. Minneapolis, MN: University of Minnesota Press , 2006. (Book) — 1 copy, 1 available
Audience
Patient or Public
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
WP870 K54p 2006
Title
Pink ribbons : breast cancer and the politics of philanthropy
Author
King, Samantha
Place
Minneapolis, MN
Publisher
University of Minnesota Press
Year Published
2006
Physical Description
xxxii, 157 p. : ill. ; 24 cm.
Subjects
Breast Neoplasms - economics
Gift Giving
Fund Raising
Financial Support
Marketing
Politics
United States
ISBN
9780816648986
0816648980
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Patient or Public
Call Number
WP870 K54p 2006
c.1 BC Cancer Agency VC Library Available
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Truth about the drug companies : how they deceive us and what to do about it

https://libraries.phsa.ca/permalink/catalog13847
Angell, Marcia. New York, N.Y.: Random House , c2004. (Book)
Audience
Professional
Agency
BC Cancer Agency
Location
VIC Nursing Administration
VIC Professional Practice Nursing
Title
Truth about the drug companies : how they deceive us and what to do about it
Author
Angell, Marcia
Place
New York, N.Y.
Publisher
Random House
Year Published
c2004
Physical Description
xx, 305 p. ; 25 cm.
Subjects
Drug Industry - economics
Advertising as Topic
Pharmaceutical Preparations - economics
Biomedical Research - economics
Government Regulation
Marketing of Health Services
United States
ISBN
0375508465 (cloth : alk. paper)
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
VIC Nursing Administration
VIC Professional Practice Nursing
Audience
Professional
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Truth about the drug companies : how they deceive us and what to do about it

https://libraries.phsa.ca/permalink/catalog19689
Angell, Marcia. New York, NY: Random House Trade Paperbacks , 2005. updated ed. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
QV736 A583t 2005
kickbacks -- Marketing masquerading as education -- Marketing masquerading as research -- Patent games : stretching out monopolies -- Buying influence : how the industry makes sure it gets its way -- Is the party over? -- How to save the pharmaceutical industry...and get our money's worth.
Title
Truth about the drug companies : how they deceive us and what to do about it
Author
Angell, Marcia
Edition
updated ed.
Place
New York, NY
Publisher
Random House Trade Paperbacks
Year Published
2005
Physical Description
xxviii, 319p. ; 21 cm.
Subjects
Drug Industry - economics
Advertising as Topic
Pharmaceutical Preparations - economics
Biomedical Research - economics
Government Regulation
Marketing of Health Services
United States
Abstract
The $200 billion colossus -- The creation of a new drug -- How much does the pharmaceutical industry really spend on R & D? -- Just how innovative is this industry? -- "Me-too" drugs : the main business of the pharmaceutical industry -- How good are new drugs? -- The hard sell...lures, bribes, and kickbacks -- Marketing masquerading as education -- Marketing masquerading as research -- Patent games : stretching out monopolies -- Buying influence : how the industry makes sure it gets its way -- Is the party over? -- How to save the pharmaceutical industry...and get our money's worth.
ISBN
9780375760945
0375760946
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
QV736 A583t 2005
c.1 BC Cancer Agency VC Library Available
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8 records – page 1 of 1.