U.S. National Cancer Institute.
Bethesda, MD:
National Cancer Institute
, 1992.
(Book)
—
1 copy,
1 available
- Audience
-
Professional
- Agency
-
BC Cancer Agency
- Location
-
Vancouver Library
- Call Number
-
WA590 M236 1992
Also known as the Pink Book, discusses specific steps in program development and includes examples of their use. Expands upon and replaces two earlier publications titled "Pretesting in health communications" and "Making PSA's work". Sources of additional information on each subject are included