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9 records – page 1 of 1.

Dempsey, Kathy. Medford, NJ: Information Today, Inc. , 2009. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
Z716.3 D425 2009
decisions with administrators|Don't shy away from statistics|Understanding the cycle of true marketing|Writing your formal plans|Basic rules for producing good promotional materials|Getting the message out|Using your website for public relations and outreach|Finally, the fun stuff
Title
Accidental library marketer
Author
Dempsey, Kathy
Place
Medford, NJ
Publisher
Information Today, Inc.
Year Published
2009
Physical Description
xvi, 294 p. : ill. ; 23 cm.
Subjects
Libraries
Public Relations
Marketing
Information Services
Advertising as Topic
Abstract
How and why people become accidental marketers
Starting with the basics of communication
Assessing your current situation
Using demographic, geographic, and census data
What marketing experts think is most important
Getting administrators, managers, and staff to buy in
Making evidence-based decisions with administrators
Don't shy away from statistics
Understanding the cycle of true marketing
Writing your formal plans
Basic rules for producing good promotional materials
Getting the message out
Using your website for public relations and outreach
Finally, the fun stuff
ISBN
9781573873680
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
Z716.3 D425 2009
c.1 BC Cancer Agency VC Library Available
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Care and keeping of customers : a treasury of facts, tips, and proven techniques for keeping your customers coming back!

https://libraries.phsa.ca/permalink/catalog15873
Lantz, Roy. Mission, KS: SkillPath Publications , 1995. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
HF5415.3 L296 1995
Title
Care and keeping of customers : a treasury of facts, tips, and proven techniques for keeping your customers coming back!
Author
Lantz, Roy
Place
Mission, KS
Publisher
SkillPath Publications
Year Published
1995
Physical Description
81 p. ; 22 cm
Series
SkillPath handbook series
Subjects
Consumer Satisfaction
Interpersonal Relations
Communication
Attitude
Public Relations
ISBN
9781572940079
1572940077
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
HF5415.3 L296 1995
c.1 BC Cancer Agency VC Library Available
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Communications handbook for clinical trials : strategies, tips, and tools to manage controversy, convey your message, and disseminate results

https://libraries.phsa.ca/permalink/catalog19765

http://www.fhi360.org/resource/communications-handbook-clinical-trials-strategies-tips-and-tools-manage-controversy-convey

http://www.fhi360.org/sites/default/files/media/documents/Communications%20Handbook%20for%20Clinical%20Trials.pdf

Robinson, Elizabeth T. Washington, DC: Family Health International , 2010. (Book, Online)
Audience
Professional
Agency
BC Cancer Agency
Location
Internet
Title
Communications handbook for clinical trials : strategies, tips, and tools to manage controversy, convey your message, and disseminate results
Author
Robinson, Elizabeth T
Place
Washington, DC
Publisher
Family Health International
Year Published
2010
Subjects
Communication
Clinical Trials as Topic
Public Relations
Handbooks
ISBN
1933702575
Language
English
Material Type
Book
Online
Agency
BC Cancer Agency
Location
Internet
URL
http://www.fhi360.org/resource/communications-handbook-clinical-trials-strategies-tips-and-tools-manage-controversy-convey
http://www.fhi360.org/sites/default/files/media/documents/Communications%20Handbook%20for%20Clinical%20Trials.pdf
Audience
Professional
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Event planning : ethics and etiquette : a principled approach to the business of special event management

https://libraries.phsa.ca/permalink/catalog18187
Allen, Judy. Etobicoke, ON: Wiley , 2003. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
WX160 A45 2003
Title
Event planning : ethics and etiquette : a principled approach to the business of special event management
Author
Allen, Judy
Place
Etobicoke, ON
Publisher
Wiley
Year Published
2003
Physical Description
xxi, 234 p. ; 24 cm.
Subjects
Anniversaries and Special Events
Ethics, Business
Public Relations
Interprofessional Relations
Interpersonal Relations
Community-Institutional Relations
ISBN
9780470832608
0470832606
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
WX160 A45 2003
c.1 BC Cancer Agency VC Library Available
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Excellence in public relations and communication management

https://libraries.phsa.ca/permalink/catalog1892
Hillsdale, N.J.: Lawrence Erlbaum Associates, Publishers , 1992. (Book)
Audience
Professional
Agency
BC Cancer Agency
Location
VC Administration
Title
Excellence in public relations and communication management
Editor
Grunig, James E
Place
Hillsdale, N.J.
Publisher
Lawrence Erlbaum Associates, Publishers
Year Published
1992
Subjects
Public Relations
Management Quality Circles
ISBN
0805802274
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
VC Administration
Audience
Professional
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From silence to voice : what nurses know and must communicate to the public

https://libraries.phsa.ca/permalink/catalog9683
Buresh, Bernice, Gordon, Suzanne. Ottawa, Ont.: Canadian Nurses Association , 2000. (Book)
Audience
Professional
Agency
BC Cancer Agency
Location
VIC Professional Practice Nursing
Title
From silence to voice : what nurses know and must communicate to the public
Author
Buresh, Bernice
Gordon, Suzanne
Place
Ottawa, Ont.
Publisher
Canadian Nurses Association
Year Published
2000
Subjects
Nursing
Communication - nurses' instruction
Public Opinion
Public Relations
ISBN
1551199742
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
VIC Professional Practice Nursing
Audience
Professional
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Making health communication programs work : a planner's guide

https://libraries.phsa.ca/permalink/catalog16269

http://www.cancer.gov/pinkbook

http://www.cancer.gov/publications/health-communication/pink-book.pdf

U.S. National Cancer Institute. Bethesda, MD: National Cancer Institute , 2002?. rev. ed. (Book, Online)
Audience
Professional
Agency
BC Cancer Agency
Location
Internet
URL Notes
Available at https://www.cancer.gov/resources-for/hp#education.
Title
Making health communication programs work : a planner's guide
Alternate Title
Pink Book
Corporate Author
U.S. National Cancer Institute
Edition
rev. ed.
Place
Bethesda, MD
Publisher
National Cancer Institute
Year Published
2002?
Subjects
Health Education - methods
Health Education - organization & administration
Health Promotion - methods
Health Promotion - organization & administration
Writing
Patient Education as Topic - standards
Program Development
Program Evaluation
Persuasive Communication
Communications Media
Public Relations
Language
English
Material Type
Book
Online
Agency
BC Cancer Agency
Location
Internet
URL
http://www.cancer.gov/pinkbook
http://www.cancer.gov/publications/health-communication/pink-book.pdf
URL Notes
Available at https://www.cancer.gov/resources-for/hp#education.
Audience
Professional

Making health communication programs work : a planner's guide

https://libraries.phsa.ca/permalink/catalog16226
U.S. National Cancer Institute. Bethesda, MD: National Cancer Institute , 1992. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Call Number
WA590 M236 1992
Also known as the Pink Book, discusses specific steps in program development and includes examples of their use. Expands upon and replaces two earlier publications titled "Pretesting in health communications" and "Making PSA's work". Sources of additional information on each subject are included …
Title
Making health communication programs work : a planner's guide
Alternate Title
Pink Book
Corporate Author
U.S. National Cancer Institute
Place
Bethesda, MD
Publisher
National Cancer Institute
Year Published
1992
Physical Description
vii, 131 p. : ill. ; 28 cm.
Series
NIH publication no. 92-1493 April 1992
Subjects
Health Education - methods
Health Education - organization & administration
Health Promotion - methods
Health Promotion - organization & administration
Writing
Patient Education as Topic - standards
Program Development
Program Evaluation
Persuasive Communication
Communications Media
Public Relations
Abstract
Also known as the Pink Book, discusses specific steps in program development and includes examples of their use. Expands upon and replaces two earlier publications titled "Pretesting in health communications" and "Making PSA's work". Sources of additional information on each subject are included at the end of the chapters. Presents key principles and steps in developing and evaluating health communication programs for the public, patients, and health care professionals. September 2002: The print format of this publication is no longer available.
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Audience
Professional
Call Number
WA590 M236 1992
c.1 BC Cancer Agency VC Library Available

Writing for a good cause : the complete guide to crafting proposals and other persuasive pieces for nonprofits

https://libraries.phsa.ca/permalink/catalog15718
Barbato, Joseph, Furlich, Danielle S. New York, NY: Simon & Schuster , 2000. (Book) — 4 copies, 4 available
Audience
Professional
Agency
BC Cancer Agency
Location
Vancouver Library
Surrey Library
Victoria Library
Kelowna Library
Call Number
Z250.6 B231 2000
Title
Writing for a good cause : the complete guide to crafting proposals and other persuasive pieces for nonprofits
Author
Barbato, Joseph
Furlich, Danielle S
Place
New York, NY
Publisher
Simon & Schuster
Year Published
2000
Subjects
Writing
Research Support
Financial Support
Fund Raising
Public Relations
Organizations, Nonprofit
ISBN
9780684857404
0684857405
Language
English
Material Type
Book
Agency
BC Cancer Agency
Location
Vancouver Library
Surrey Library
Victoria Library
Kelowna Library
Audience
Professional
Call Number
Z250.6 B231 2000
c.1 BC Cancer Agency CSI Library Available
c.1 BC Cancer Agency FVC Library Available
c.1 BC Cancer Agency VC Library Available
c.1 BC Cancer Agency VIC Library Available
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9 records – page 1 of 1.