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Made to stick: Why some ideas survive and others die

https://libraries.phsa.ca/permalink/catalog111412
Heath, Chip, Heath, Dan. New York, NY: Random House , 2008. (Book) — 1 copy, 1 available
Audience
Professional
Agency
BC Children's and Women's
Location
Sunny Hill Education Resource Centre
Call Number
REF AA 75 HEA 2008
Written by a professor at Stanford's business school and a teacher/publisher, this book is a practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, it explores the principles of winning ideas, explaining how these principles can b…
Title
Made to stick: Why some ideas survive and others die
Author
Heath, Chip
Heath, Dan
Place
New York, NY
Publisher
Random House
Year Published
2008
Physical Description
Hardcover: 323 p.
Topics
Leadership/Coaching
Abstract
Written by a professor at Stanford's business school and a teacher/publisher, this book is a practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, it explores the principles of winning ideas, explaining how these principles can be applied to make messages stick. It presents success stories as well as failures.
ISBN
139781400064281
Language
English
Material Type
Book
Agency
BC Children's and Women's
Location
Sunny Hill Education Resource Centre
Audience
Professional
Call Number
REF AA 75 HEA 2008
Copy 1 BC Children's and Women's Sunny Hill Education Resource Centre REF Available

Switch: How to change things when change is hard

https://libraries.phsa.ca/permalink/catalog111413
Heath, Chip, Heath, Dan. Toronto, ON: Random House Canada , 2010. (Book) — 2 copies, 2 available
Audience
Professional
Agency
BC Children's and Women's
Location
Study & Learning Commons
Call Number
REF AA 75 HEA 2010
In Switch, the authors (business professor; teacher/pubisher) bring together research in psychology, sociology, and other fields to show how people can effect transformative change. For managers, executives and anyone else looking to make a change.
Title
Switch: How to change things when change is hard
Author
Heath, Chip
Heath, Dan
Place
Toronto, ON
Publisher
Random House Canada
Year Published
2010
Physical Description
Hardcover: 305 p.
Topics
Leadership/Coaching
Change Management
Abstract
In Switch, the authors (business professor; teacher/pubisher) bring together research in psychology, sociology, and other fields to show how people can effect transformative change. For managers, executives and anyone else looking to make a change.
ISBN
978-0307357274
Language
English
Material Type
Book
Agency
BC Children's and Women's
Location
Study & Learning Commons
Audience
Professional
Call Number
REF AA 75 HEA 2010
Copy 1 BC Children's and Women's Sunny Hill Education Resource Centre REF Available
Copy 2 BC Children's and Women's Study & Learning Commons Available
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